The European animation congress Animate BCNheld on November 23 and 24 in Barcelona, closes its first edition with six keys that will help promote animation in Europe.
The 70 representatives gathered in Animate BCNan initiative of BOW (Federation of Audiovisual Producers), with the support of the ICEC and the ICEX Spain Export and Investment, and the collaboration of Animation in Europe Y DIBOOShave identified the challenges of animation in each of their territories.
First of all, Animar BCN considers it a priority harmonize public financing systems of the different countries of the European Union. In this way, co-production is facilitated, which is essential in the development of animated works. With this objective, Animar_BCN will open a dialogue with EFAD (the European federation of cultural institutes) to adapt the different national legislations to the reality of animation, from the design of the help lines to the regulations that deal with eligibility criteria, territoriality of spending or nationality.
The training It has been another of the focuses of attention of the congress. With a view to the coming years, the need to design formation programs that benefit both producers and institutions in the sector. These plans should train audiovisual business management and encourage other public and private agents to understand how the animation industry works.
The public funding it is also key to strengthening the production companies so that they are able to retain the intellectual property of their works. By reinforcing the development phase of animation projects, support that does not exist at the national level In all countrieshigher quality content is achieved that can generate better business opportunities.
Private financing, investment obligations and funds
Regarding private financing, Animate BCN will open a dialogue to strengthen the capital of the european companies through Creative Europe’s Media Invest fund. The goal is to use this tool to help European animation companies to be more competitive in the international market.
The experts have also reached the conclusion that the European directive on the financing of audiovisual works is being adapted in a disparateand recommend to the different member states harmonize investment obligations by platforms and private channels in each territory. In addition, they demand a greater presence of animation in the quotas of mandatory investment, following the philosophy of promoting cultural diversity that transpires the original standard. The other vital point in the adaptation of the directive is to establish a common definition of “independent producer” to protect the intellectual property of their works and ensure that the recipient of the obligation is indeed a company located in community territory.
Finally, Animate BCN asks rationalize funding funds to concentrate resources on those contents with a greater market potential and thus maximize the impact and return on the economy.
The organizers of Animar_BCN will share these recommendations with all european animation associations so that they can promote them in their territories. Within a year, in the next edition of Animar_BCN, the experts will assess the status of these recommendations and their first results.
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Animar BCN proposes six recommendations to promote the animation industry
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