Four years after the formalization of the partnership between Nintendo and Universal Pictures, which resulted in the production of several film projects, we finally have a glimpse of their work together. The Big N and Illumination released the movie first trailer for Super Mario Brothers the animated film based on one of the most iconic characters in video game history.
A lot of anticipation and uncertainty surrounds the Super Mario Brothers feature, especially since Nintendo and Illumination managed to keep the most important details of their project under wraps. For example, the animation style, which will be very different from other studio works. Recall that Illumination has been responsible for success on the big screen like minionsThe Grinch y The secret life of your pets.
Super Mario Brothers.scheduled for release on April 7, 2023is directed by Aaron Horvath and Michael Jelenic. The voice cast includes Chris Pratt (Mario), Anya Taylor-Joy (Princess Peach), Charlie Day (Luigi), Jack Black (Bowser), Keegan-Michael Key (Toad), Seth Rogan (Donkey Kong), Kevin Michael Richardson ( Kamek), Fred Armisen (Cranky Kong), Sebastian Maniscalco (Spike) and Charles Martinet. Of course, we are still waiting to hear the voices of Spain and Latin America.
A fairly important point, which, to a certain extent, reassures audiovisual fans. Super Mario Brothers is that Nintendo itself is involved in the production. And he does it through the very Shigeru Miyamoto character creator. The Japanese creative has long shown interest in taking the plumber beyond consoles. Our content business could be further developed if we could combine our popular software with that of video assets, and use them together for long periods of time, he said.
Nintendo wants to exploit Super Mario Bros. like never before
The joining of forces between Nintendo and Universal came as a surprise because, for many years, Big N resisted the idea of adapting its franchises for film and animated television. Given its huge success in video games, market analysts, and even the company’s investors, predicted a similar triumph on the big screen. This last point, however, remains to be seen.
Interestingly, the first fruit of the partnership between the two companies is not the Super Mario movie The Brothers but the franchise’s amusement park in Osaka, Japan. It opened in March 2021 in the midst of a pandemic and gradually began to receive the desired number of visitors. Additionally, a second park is still under construction in Orlando, Florida, inside the Universal Studios theme park itself.
Thus, Nintendo’s idea is to take advantage of the presence of Super Mario Brothers in three different entertainment sectors to drive franchising like never before. If done correctly, it can be a goldmine for all parties involved. You can be sure that Kyoto is already developing a new game to coincide with the movie next year.
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First trailer for Super Mario Bros, the animated film of the most famous character in video games
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