March 2022 KinoAtis studio with the support of license agency Parachute extended the contract with a licensed partner – by Danli, which produces confectionery products with toys for children. KinoAtis and Danli signed an agreement in the second half of 2020 and, thanks to consistently good sales, the partnership was extended for another two years.
From April, the release of a line of goods with Belka, Strelka and other characters of the entertaining and educational animated series will continue. “Squirrel and Strelka: Secrets of Space”: plastic eggs with a soft toy and marmalade, a creamy chocolate dessert in a plastic egg with a magnet and a tattoo. The possibility of expanding the range is also being considered.
“We are happy to continue our cooperation with Danli. We were sure that products with such wonderful characters as Belka and Strelka would definitely resonate with fans of our entertaining and educational project. Favorite characters of the series – and in addition to Belka and Strelka, in plastic eggs you can find a souvenir with the head of the moon base Kazbek, Venya the rat, Bonnie the monkey, Wachowski the cat and others – will continue to delight the kids, as well as a delicious dessert, ” – says the commercial director of the KinoAtis studio Natalia Babich.
“Little viewers of the project “Belka and Strelka: Secrets of Space” and their parents appreciated the products with their favorite characters. And thanks to the success in the market product lines with stellar astronaut dogs, as well as other characters from the popular franchise, we decided to extend our cooperation with KinoAtis for a longer period. Products with Belka and Strelka brand characters will continue to appear on the shelves of Russian stores,” – points out the representativeDanli Orazmurat Shamuratov.
Parents can find desserts with surprises for their child in 15,000 stores in Moscow, Moscow Region, Central Federal District, St. Petersburg and other regions of Russia.
“Today, the situation is such that foreign brands are leaving the Russian market, their place on the shelf is being vacated. At the same time, an information campaign is gaining momentum in the country to promote its own, domestic product. And from this point of view, Belka and Strelka has a significant advantage – the brand is not only of Russian origin and popular among children and adults, but is also based on a true national treasure and pride – on the historical fact of launching the first living creatures, the dogs of Belka and Strelka, in space!
Thus, branded products become in tune with the time and even more in line with consumer demand – in a situation of uncertainty and discomfort, the parent will try to please his child with something that we can really be proud of, regardless of the political situation“, – says the director of the licensing agency Parachute Andrey Zinoviev.
The entertaining and educational multi-part project Belka and Strelka: Secrets of Space, dedicated to the space adventures of the famous characters of the Belka and Strelka franchise, as well as new heroes, was launched in 2018. Each episode of the project introduces young viewers to scientific facts about space and our planet. The series is set on the Moon, where an international team of Russian and American cosmonauts is building a joint lunar module. The characters explain interesting natural phenomena and cosmic mysteries to the audience.
Animation Studio KinoAtis
The Russian company KinoAtis was founded in 2004 by director and producer Vadim Sotskov. At the moment, KinoAtis is one of the leaders in the production of animated films in Russia. The company has such blockbusters as the first national full-length animated film in 3D format “Belka and Strelka. Star Dogs”, a continuation of the hit about astronaut dogs “Belka and Strelka: Lunar Adventures” and many other projects. According to The Animation Magazine in 2015, KinoAtis was among the 25 best independent animation studios in the world.
KinoAtis brands are animated films and series with bright recognizable characters whose unique personalities are backed up by a wide range of personal accessories and color schemes. The company is actively implementing licensing programs in Russia and the CIS countries for such projects as Belka and Strelka, Belka and Strelka: Secrets of Space, Belka and Strelka. Naughty Family”, “Planet Ai”.
The company produces high-quality products based on excellent toys – plush, plastic, inertial – produced at the best venues in the world.
Parachute Licensing Agency
The Russian license agency Parachute is the successor of the European license agency Kidz Entertainment. More than 14 years of experience in launching licensed programs in the consumer goods and services sector. Expertise includes Russian and international experience in the licensing industry, as well as deep knowledge of the Russian trading segment. The only licensing agency in Russia that combines experience with animation, art-style, celebrity and serial brands.
The press service of the animation studio KinoAtis informs
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KinoAtis will continue cooperation with a licensed partner – Danli
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